Touraine wines are popular in the United States

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In Touraine, nearly a quarter of all exported bottles are sent to the United States, which represents nearly 11 million bottles each year. This concerns more particularly white wine because in 10 years, Touraine winemakers have doubled the number of bottles exported to the North American continent, according to a study by Interloire, the interprofessional committee of Loire wines. This increase does not seem to stop as according to an international survey, Loire wines will experience the largest increase in demand over the next two years (+ 30%). Among the wines of Loire Valley, unsurprisingly, it is the white wine that appeals to the American clientele and more specifically on the East Coast: Washington, Boston or New York. And in New York, according to the wine federation of Indre et Loire, one could find at least one bottle of Protected Designation of Origin (PDO) Vouvray in each specialized store of the city.